Smart Meal

Program Background

The Smart Meal program was created by the Colorado Department of Public Health and Environment to establish nutrition requirements specifically designed for eating establishments. The seal highlights those entrees that are lower in fat, calories, and sodium and include components such as beans, whole grains, fruits, or vegetables. Promotional materials and publicity will educate consumers about what the Smart Meal Seal signifies when seen on a menu.

The Smart Meal Program Implements Several Specific Tactics

• Entering into partnerships with restaurants
• Establishing specific nutrition requirements for Smart Meal menu items
• Providing low-cost access to nutritional analysis of menu items
• Providing training to restaurant managers/owners
• Clearly identifying Smart Meal menu options using a labeling system
• Marketing the Smart Meal brand with POS materials and advertising guidelines for participating restaurants